Saturday, December 17, 2005

The Tipping Point and Mind Viruses

Meme: an information pattern, held in an individual's memory, which is capable of being copied to another individual's memory.

Memetics: the theoretical and empirical science that studies the replication, spread and evolution of memes

Memeoid is a neologism for people who have been taken over by a meme to the extent that that their own survival becomes inconsequential. Examples include kamikazes, suicide bombers and cult members who commit mass suicide.

Memetics is vital to the understanding of cults, ideologies, and marketing campaigns of all kinds, and it can help to provide immunity from dangerous information-contagions. You should be aware, for instance, that you just been exposed to the Meta-meme, the meme about memes...

A beautiful child close to me, six and the apple of her father's eye, believes that Thomas the Tank Engine really exists. She believes in Father Christmas, and when she grows up her ambition is to be a tooth fairy. She and her school-friends believe the solemn word of respected adults that tooth fairies and Father Christmas really exist. This little girl is of an age to believe whatever you tell her. If you tell her about witches changing princes into frogs she will believe you. If you tell her that bad children roast forever in hell she will have nightmares. I have just discovered that without her father's consent this sweet, trusting, gullible six-year-old is being sent, for weekly instruction, to a Roman Catholic nun. What chance has she?

Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or building arches. Just as genes propagate in the gene pool via a process which, in the broad sense can be called imitation. If a scientist hears, or reads about, a good idea, he passes it on to his colleagues and students. He mentions it in his articles and his lectures . If the idea catches on, it can be said to propagate itself, spreading from brain to brain.